Review syllabus + course structure, Handout vital stat/info sheets/sign
Introduce semester projects & assignments
Lecture: Design principles recap
About Marie and her work

Assignment
Order books online
Look up class web site and purchase materials
Bring a small, machine made, preferably metal object
Bring drawing materials and sketchbook

Lecture and demonstration: Process
Lecture: simplification and symbol design;
Introduce Graphic Translation Project
Draw your mechanical object realistically

Assignment
Create 16 sketches (total) of the other 4 steps
Start finding a magician/ magic show and find information / pictures

Lecture: Shape (positive/negative shape, figure and ground, shape transformation, shared contour)
Review sketches
Inking demo
Refine sketches and start inking finals

Assignment
Continue project development, all four steps clearly defined

Lecture: Talking to a client / writing a design brief
Lecture: Identity design
In class work on Graphic Translation

Assignment
Render finals comps for all 5 steps (including the realistic one) and photocopy (see demo)
Finish project and prepare for critique

Graphic Translation Project due / critique
Lecture: Choosing & Combining Type

Assignment
Choose a magician and write an Identity brief

Design brief due / review
Work on logo thumbnails in class

Assignment
25 hand generated identity sketches in b/w

Lecture: Type & Color
Group Session: Logotype comparison, sketch review

Assignment
Choose 3 best solutions and further refine

Lecture: Color and paper
Take your best solution and translate it to the computer form
Continue logo development
Illustrator demo / refresher

Assignment
Digital refinements for final logo solution which address color

Preliminary critique of your logo solution (concept, intent, type)
Review color studies & id refinements
Work in class on ID corrections based on feedback and ID package sketches
Lecture: sequencing; identity package design: business card, letterhead and envelope

Assignment
Finalize your logo
Read Grid Systems: 5-45
Create a total of 10 hand and/or digital sketches for Identity package

Review Identity Package sketches

Assignment
Refine sketches and take to the computer
Translate sketches into digital form, bring printed samples to class
Read Grid Systems: 46-98

Review Identity Package
Lecture: hierarchy and grid
Make last minute adjustments

Assignment
Complete final id designs in b/w & color
Mock up business card, letterhead and envelope
Read Grid Systems: Typographic Hierarchy 99-117

Identity Package due Due: Final ID solution crit
Introduce Poster for a Magician Project
Lecture: Poster and advertising design: use of color and shape

Assignment
Generate 25 sketches for the poster (do not need to be independent solutions but can be variations of several ideas) and write possible headlines
Read Geometry of Design: 6-33

Review sketches
Choose 3 best sketches and work on tighter comps
Lecture: Figure & ground, gestalt

Assignment
Refine three sketches
Read Geometry of Design: 34-55

Lecture: Optical illustions
Make additional five sketches of your best idea
Further digital/sketch development in class

Assignment
Create your illustration, scan it and write your copy
Read Geometry of Design: 56-100

Lecture: Proportional systems
In class work on the poster

Assignment
Refinements to single poster solution in digital format considering grid structure

In class work on the poster
Assess how 50-5-5 rule is working / how is grid functioning?
Continue on poster development
Mid-semester review

Assignment
Develop digital designs tiled at full scale
Write your first Activity Report

Activity Report due
Review full size concepts

Assignment
Complete final poster design, prepare for critique
Research alternative, atypical card designs, bring examples to class

Lecture: Gestalt theory of grouping
Lecture: Card design
Introduce Magician's Card Suits Project
Review various card designs that students brought

Assignment
25 sketches of Card designs

Final Poster Solution Due / Critique
Lecture: Symbols and icons, cultural imagery and symbolic communication
Review sketches
Create symbols for the four suits and choose colors for them

Assignment
Refine the best sketches and try to extend the visuals found to more cards, adhering to principles of continuity and grouping
Continue refining sketches and symbols for the suits

Review sketches of cards and symbols
Continue extending the series

Assignment
Create three distinct options that show at least 8 cards each

Review series sketches and decide on one direction
Start working on illustrations by hand or on the computer

Assignment
Create 1 clean illustration/design

Lecture: More on grid
Continue with illustration development

Assignment
Create a complete card design template based on a grid system that you develop;
10 finished illustrations/designs that include 4 face cards (3 of the same face) and should show all four suits

Review card template
Review illustrations/designs
Exam review

Assignment
Continue extending the series
Prepare for exam

Exam
Continue extending the series
You should be almost done with all the cards

Assignment
Design the back of the card
Design card deck packaging

Introduce Journal Project
InDesign demo / refresher
Last minute changes to the card deck design

Assignment
Prepare for critique

Card Deck Project Due / Crit
Lecture: Typography 2

Assignment
10 journal development sketches
Develop blank page mock ups

Review journal sketches and blank page mock ups
Lecture: typographical grid

Assignment
Create mockup #1 demonstrating "Big Idea" and following a grid you set
Scan all your sketches and assemble material, write all our copy

Thanksgiving break :) :) :)

Review mockup #1 demonstrating "Big Idea"
In class development: digital form

Assignment
Prepare mockup #2 demonstrating design of content (digital)

Review mockup #2 demonstrating design of content (digital)
Refinements to journal based on in-class review (bring digital files)
Binding review: methods and constructs
Perfect binding in-class demo

Assignment
Most of your text and images should be placed
Write required activity paper

Review mock up #3 demonstrating binding function
Last req activity paper due

Assignment
Finish Journal, print and bind

Journal due / critique

Receive project grades and have projects returned