Student
work may be retained for assessment purposes. It may be used
in teaching and in publication by the instructor.
BFA in Graphic Design Program Learning
Objectives
Purpose
The undergraduate degree in graphic design is intended to prepare you, the student, specifically in the common body of knowledge
and skills required for entry as a professional graphic designer. You should additionally possess the education necessary to move toward management and/or leadership positions within the field and also be ready for advanced graduate study in the field of graphic design.
BFA IN GRAPHIC DESIGN LEARNING OBJECTIVES/OUTCOMES AND UNIVERSITY CORE COMPETENCIES:
Critical Thinking, Written Communication, Oral Communication, Information Literacy
Core Competencies and Program Learning Objectives |
Class Project
Fulfilling Learning Objective/Competencies |
Mastery Level |
CRITICAL THINKING, INFORMATION LITERACY,
WRITTEN COMMUNICATION
Solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing,
and evaluation of outcomes. |
Poster Book |
Introduce |
CRITICAL THINKING, INFORMATION LITERACY
Describe and respond to the audiences and contexts, which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions. |
Poster Book |
Introduce |
CRITICAL THINKING, INFORMATION LITERACY,
WRITTEN COMMUNICATION
Create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful messages. |
Letter / Word / Text / Grid / Poster /Book |
Introduce |
CRITICAL THINKING, WRITTEN COMMUNICATION
Understand design-related tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia). |
Letter / Word / Text / Grid / Poster /Book |
Introduce |
ORAL COMMUNICATION, INFORMATION LITERACY
Demonstrate proficiency in communication, presentation, and business skills necessary to engage in professional practice in graphic design including the ability to organize and manage design projects and to productively collaborate with others in a team. This competency is based on an understanding of organizational structures and working patterns in design, intellectual, economic, technological, and political contexts. |
Project Critiques, group discussions |
Introduce |
CRITICAL THINKING, INFORMATION LITERACY
Demonstrate ability to form and defend value judgments about graphic design and to communicate art ideas, concepts, and requirements to professionals and laypersons related to the practice. |
Letter / Word / Text / Grid / Poster /Book |
Introduce |
CRITICAL THINKING, ORAL COMMUNICATION,
INFORMATION LITERACY
Identify the major historical achievements, current issues, processes, and directions in the graphic design field as well as in art in general. |
Class discussions |
Introduce |
CRITICAL THINKING, ORAL COMMUNICATION,
INFORMATION LITERACY
Identify current intercultural and global issues as they relate to visual communication. Apply ethical reasoning to create sustainable, and socially and environmentally responsible design solutions. |
Class discussions |
Introduce |
Required Texts & Learning Materials
Thinking With Type by Ellen Lupton, Princeton
Architectural Press, ISBN 1-56898-448-0
further materials at http://www.papress.com/thinkingwithtype/
Further Reading
Resources
- Typographic Design: Form and Communication (fourth edition) by Rob
Carter, Ben Day, Philip Meggs. John Wiley & Sons, Inc. (ISBN:
978-0-471-78390-9)
- Typography by Emil Ruder
- The Elements of Typographic Style by Robert Bringhurst (second edition)
- History of Graphic Design by Philip Meggs (third edition)
Purchase
following required supplies as needed
- Three-ring
binder notebook
- Sketchbook,
11" x 14"
- Drawing
pencils; H, 2B, 2H
- Bone folder
- Eraser for Pencil
- Kneaded eraser
- French Curve
- Micron Inking Pens (2), Size 03
(.30mm)
- Black markers, a variety of widths or weights
- Metal Rule 18" with Cork
Back (for Cutting)
- T-Square Steel 18"
- 9" Triangles with Beveled
Edge for Inking, 45°/90° and 30°/60°/90°
- Circle Template with Beveled
Edge for Inking 1/4" Diameter and Up
- Masking Tape / White Artist
Tape (lower tack)
- White Bristol Smooth Finish,
Pad 11” x 14”
- Tracing Paper pad or 18”x50
Yards Roll
- 3M Spray Mount or Rubber
Cement and Rubber Cement pick up
- Scissors
- Xacto Knife, No. 1 and Pack of
#11 Blades
- Cutting Mat
- Container
to carry supplies (tackle box, plastic bucket, etc.)
- Black solid
core mat board
- Flash media
jump drive
- Portable hard drive
Lab Fee
There will be a lab fee of $30 to cover purchase of consumable some
materials maintenance, printing costs, & upkeep of computer facilities.
There will be no refund of this fee if the course is dropped after the drop
deadline, third week of the semester.
Grading
Grading scale:
A Minimum
95%
A- Minimum
90%
B+ Minimum
87%
B Minimum
83%
B- Minimum
80%
C+ Minimum
77%
C Minimum
73%
C- Minimum
70%
D+ Minimum
67%
D Minimum
60%
F Below
60%
Below is university policy followed when administering letter grades on
projects, papers, & other tasks that do not utilize a point or percentage system.
A: Exceptional, means objectives of the assignment
are fully understood as applied to the particular assignment & an
intriguing balance exists between clear communication of the message &
creativity. The assignment is executed with impeccable craftsmanship, accuracy,
& neatness & exists as part of the complete design development of
thumbnail, rough, & finished comp; a quality piece
of work. Minimum 95%
B: High, objectives are met & design
principles are primarily well understood. May be lacking in overall quality,
craftsmanship, clarity, or design development; good
overall effort. Minimum
C: Average, the minimum requirements of the
assignment have been met but not exceeded. Extra effort & insight into
development of the basic assignment are necessary to produce higher quality
work.
D: Below average, there exist problems in
completely understanding the concept or objectives of an assignment.
Incompleteness in several areas of craftsmanship, design, creativity, clarity,
or development is also apparent; see instructor.
F: Unacceptable, please see instructor
immediately for further clarification.
Areas
of evaluation: Professionalism, Process & Realization:
Project grades are the result of three areas of evaluation:
Professionalism, Process & Realization. At any time during the semester,
you may meet with the instructor for evaluations of current grades or
dissatisfactions with a grade that you received on any project & how it may
be improved upon.
Professionalism: Your grade in the area of
professionalism will focus on issues of attendance, preparation, deadlines,
critique participation, personal attitude & articulation - the ability to
speak & write clearly about ideas/concepts presented in class. Projects for this course will
be assigned similar to the way that professional designers receive "design
briefs" detailing the specific requirements for a project. The student
will then be expected to document the creative process, which they follow in
developing individual design solutions. Successive projects will be assigned
for the class, & modified or customized to a certain degree based on the
overall understanding of previous assignments.
Process: Faculty rely on classroom observation in evaluating a student’s process in developing a
project. It will focus generally on how thoroughly the student pushes visual
exploration & concept research through such processes as
sketching/thumbnails & creative/thoughtful writing. Students, who attend
class, make visible their process investigations & are prepared for the
scheduled activities/discussions, reveal valuable information about their
performance. In the absence of such information, faculty must resort to an
unsatisfactory rating in evaluating the student’s process. When handing in an
assignment, you may be required to include photocopies of relevant pages from
the journal & other process materials in addition to the actual assignment.
Realization: The final evaluation of work
(realization) involves more than totaling the grades on individual projects
&/or determining that all assignments have been completed. Faculty assess student’s abilities in realizing concepts
& controlling the visual elements of communication throughout the semester.
This includes such issues as craftsmanship & the improvement &
progressive mastery of increasingly complex material are evaluated.
Grade
Dissemination: For each project
& assignment, you will receive a detailed rubric that will break down the
grade according to your performance within the areas of Professionalism,
Process & Realization. Each area will be customized to the project’s
specifications & learning objectives.
Late
Work Policy: All projects
& exercises are due on the day & time given, always at the beginning of
class unless otherwise noted. A late accommodation is given only with the understanding that emergencies
& unforeseen circumstances occasionally arise. A late project must be turned in by the following class
& will be marked down one letter grade accordingly. A later submission will
not be accepted. Missing a scheduled critique or presentation will result in an
“F” for that project.
Grades
of "Incomplete": The current university
policy concerning incomplete grades will be followed in this course. Incomplete
grades are given only in situations where unexpected emergencies prevent a
student from completing the course & the remaining work can be completed
the next semester. Your instructor is the final authority on whether you
qualify for an incomplete. Incomplete work must be finished by the end of the
subsequent semester or the “I” will automatically be recorded as an “F” on your
transcript.
Technology
& Media
Email: Email is the preferred communication tool. Please check your
university email regularly since I may send out important announcements
pertaining to the class. When emailing me, please follow standard email
conventions including addressing me & signing your communications. I check
my email regularly & will try answer your questions within one day (with
the exception of weekends or holidays.)
Laptop Usage: You are welcome to bring your own laptop & use it in class.
Although it is possible to use different computer platforms, the Apple
Macintosh is the industry standard used in the majority of professional design
fields & is the platform used in the Visual Arts Department.
All programs in the computer labs are licensed for the machines in the
labs only. Students are prohibited from copying programs from the computers in
the lab for their personal use. It is not only a violation of University
policy; it is a violation of the law.
Cell Phone Usage: Per university policy & classroom etiquette;
mobile phones, iPods, etc. must
be silenced during all classroom & lab lectures. Those not heeding this
rule will be asked to leave the classroom/lab immediately so as to not disrupt
the learning environment
Course Policies/Student
Expectations
Student
Requirements & Responsibilities:
- A minimum of six studio hours
in class & three hours outside of class per week.
- Three-ring binder notebook for
lectures, sketches, & for assignment sheets & critiques. This notebook
should be brought class & utilized for recording lectures &
demonstrations, as well as drawings & sketches.
- Active participation in all
phases of the course, attendance, lecture / demonstrations / critiques
- Materials described in the
attached materials list.
- Projects for this course will be assigned similar to the way that
professional designers receive "design briefs" detailing the specific
requirements for a project. The student will then be expected to document their
creative process, which they follow in developing individual design solutions.
Successive projects will be assigned for the class, and modified or customized
to a certain degree based on the overall understanding of previous assignments.
Expectations
& Work Load: The basic structure of this course
will revolve around assigned studio problems. There will be time given to
lecture & class discussion, practical tutorials, exercises, &
assignments. A significant amount of time will be also spent in critique of
student work.
It is very important that all students engage themselves in a discourse
of the work at h&. In turn I will give each of you conscientious feedback
on as much of your work as is possible. All students should be prepared to
spend a significant amount of time outside of class time for research, process
& final production of assigned projects.
Students are
expected to think creatively & critically as well as participate
thoughtfully in class. As a good portion of this class is based in critique of
student work, it is expected that all students will participate in this
dialogue so that we may all benefit from the feedback. All comments are
expected to be constructive & honest. It is the group dynamic that will
inform & educate our individual projects. Be open to the critique process,
as your lack of participation will impact your final grade.
Class
Preparation: Students are expected to arrive to
class on time & be prepared for work with the requested
supplies/materials/assignments. Class preparation is essential to receiving
feedback on one’s work. Lack of preparation on a continual basis will affect
your final grade. If you happen to miss a class or lecture, please make
arrangements with a fellow student who can either take notes for you &/or
get the required handouts, etc. While I will be happy to clarify information
for students who are confused, I cannot repeat lectures or elaborate project
descriptions on an individual basis.
Controversial Content: Since a portion
of the course will include studying art/design throughout history, there may be
times when some of this art may have nudity in it. If you
feel uncomfortable with this, please let me know & we can make
accommodations.
Attendance Policy: No more than three absences are
allowed per semester. Students are required to make prior arrangements with
the instructor whenever possible. Students are expected to be on time & to
participate for the duration of the class. The student’s grade will be
negatively affected & lowered one full grade point for each absence
exceeding the three allowed. So, for example, if you were to earn a B+ &
had four absences, your final grade will be C+.
Students
should be informed that the allotted absences are to accommodate routine
illness, weddings, transportation troubles, etc. Doctor appointments, advisor
conferences, trips to supply stores & labs, employment, etc. should not be
scheduled to conflict with class. Religious
Observances cited in the handbook will be followed.
Tardiness is defined as being fifteen minutes late for
class or departing before class has been
formally dismissed by the teacher. Three tardies will be counted as one
absence. Tardiness that exceeds one hour will
be counted as an absence. Each student is responsible for his/her own recorded attendance. If you are late it is your
responsibility after that class period to make sure the teacher has you added
to the roll.
Open
Studio Hours Policy:
Studio Hours are:
M, T, W, TR 8:30 to 9:00 p.m.
F 8:00 to 5:00 p.m.
(Sat) Sun 1:00 to 6:00 p.m.
Plan your schedule so that you will be able to complete your assignments
during these hours. If you have exhausted these times & need additional
time to finish projects or have extenuating circumstances that keep you from
finishing during these scheduled hours you must receive written permission to
stay in the studio beyond the normal hours. You must obtain this permission by
5:00 p.m. on the day in question. This written permission will allow you to
work until midnight only. No students will be allowed in the building after
12:00 midnight.
Honor Code: The University Honor Code is
an essential element in academic integrity. It is a violation of the Honor Code
to give or receive information from another student during an examination; to
use unauthorized sources during an examination; or to submit all or part of
someone else’s work or ideas as one’s own. If a student violates the Honor
Code, the faculty member may refer the matter to the Office of Student Life. If found guilty, the student may be penalized with failure of the
assignment or failure of the course. The student may also be reprimanded
or suspended from the University. A complete statement of the Honor Code may be
found in the Student Handbook, Tiger Lore. Section 1.1 – 1.3
A violation of the principle includes, but is not limited to: Plagiarism:
Intentionally or knowingly presenting the work of another as one’s own (i.e.,
without proper acknowledgment of the source). The sole exception to the requirement
of acknowledging sources is when the ideas, information, etc., is common
knowledge. Artists & designers occasionally work from
photographs or other imagery. This is allowed & is sometimes necessary,
however the artist’s intent must be clear that the new work was not made to
merely duplicate someone else’s artwork in another medium or form & claim
it as one’s own.
Accommodations for Students with Disabilities
If you are a student with a disability, who requires accommodations,
please contact Mr. Daniel Nuss, Coordinator of the Office of Services for
Students with Disabilities in Bannister Hall, room 101, for information on how
to obtain an Accommodation Request Letter. Contact: SSD@pacific.edu or (209) 946-2879. Then please schedule a meeting with me during office hours
or some mutually convenient time to arrange the accommodation(s). These services may include, but are not limited
to, extended time for completing exams, alternative testing procedures, note
takers, & transportation to & from classes. The Policy Manual can be found at: http://web.pacific.edu/Documents/schooleducation/acrobat/PolicyManualforStudentswithDisabilities.pdf
University
Writing Center
The University Writing Center is a free resource for student, where a
trained writing consultant will work individually with you on anything you are
writing (in or out of class), at any point in the writing process from
brainstorming to editing.
IMPORTANT DATES TO REMEMBER
Last Day to Add/Drop Classes: September 8
Withdrawal Deadline: October 30
Final Examination: Thursday, Dec 7 (you need to attend to pass the class.)
Please retain a copy of your syllabus. It
is not only an outline of the course it represents a contract between you, the
instructor & the University.