As young Kam adults leave home, the Kam language is gradually yielding to Mandarin Chinese. Traditional Kam architecture has also lost ground over the last generation. Very few new drum towers or wind-and-rain bridges have been built, and ganlan houses near centres of Han population have tended to be replaced by brick and wood dwellings that resemble those of local Chinese…. Except in remote areas, the clothing worn by Kam men is already indistinguishable from that of men from the Han nationality, and Kam women are increasingly buying rather than making cloth for their own clothes. (Geary, 253–254)
Within a generation, there has been a dramatic decrease in the number of couples who court one another with songs in the traditional way. Television, which arrived in many rural areas in the 1980s, has played a major part in this trend. Instead of singing at the drum tower, people sit in front of ‘the box,’ and there is no Kam singing to be heard on television. (Geary, 254)
Many cultural and visual characteristics of the Kam that even survived the Cultural Revolution are quickly fading away as the communities gain contact with the outside world. The local governments have become concerned with the rapid loss of identity and in 1999 decided to explore developing tourism to finance infrastructure development while helping the Kam maintain its customs. Geary warns about the negative impact of tourism: