Kam Heritage flower symbolKam Heritage Project

Identity · Editorial · Web

Visual identity grounded in Dimen.

In collaboration with the Dimen Dong Eco Museum, Marie Anna Lee developed identity, promotional and digital design using local patterns, architecture and photographs as visual references.

The design work connected the project’s broader cultural goals with public communication about Dimen and its local products.

Blue graphic symbol of a traditional Kam building.
Dimen identity mark.

DESIGN APPLICATIONS

A visual language drawn from place

Photography, pattern and architecture

The archive describes an approach shaped by the village’s distinctive buildings, local motifs and the colors of embroidery. Museum collaborators proposed themes and provided feedback throughout the design process.

Computer mockup of the Dimen Eco Museum website.
An early website design.
Dimen Eco Museum design application.
Identity application.
Page from a Dimen Eco Museum website design.
Digital design.
Promotional packaging for rice with Dimen-related imagery.
Rice packaging.
Read original project documentation (archived)

The text below documents the project as originally described. Plans, prices and production status refer to that period, not current conditions.

Design for Dimen Museum Identity and Website for Dimen Eco Museum The Dimen Dong Eco Museum helps villagers make sustainable living in the village by working the fields. It founded a cooperative where the farmers grow organic produce at fair price. Since 2007, Lee has worked with the museum on various promotional materials. She designed visual identities, multi-lingual websites, and proposed packaging for local products and crafts that would reflect the indigenous Kam aesthetics. She based her designs on her photographs of the villagers, Dimen’s distinct architecture and local patterns that she collected. The color palette was inspired by the vibrant embroideries that mimic Dimen’s fauna and flora.